An insurance agent or agency represents an individual insurance company or insurance companies and acts or their behalf.
An insurance broker is licensed in a certain jurisdiction to represent a client to assist and help them in purchasing insurance coverage. Brokers research the insurance marketplace on behalf of their client to find the best insurance product or service from various insurance companies. They have to consider the clients needs and will factor in the variables including price, coverage, quality, etc.. Brokers are independent professional advisors who can provide you with the best insurance and financial solution.